I must preface my review by stating that I like a more pigmented blush. I like being able to put a little bit on and then building up if I prefer. However, this blush needs that building up. I apply a light layer to my cheeks, but it just sits there. As I work on building it up, it is lackluster. This blush does not brighten my face nor do I look rosy. It does nothing for my cheeks.
I am also uneasy with the price ($9.99). While it is not terribly expensive, I have seen better quality in cheaper blushes. The price point does not equal quality--- cheaper is sometimes more.